It doesn't take a genius to reinvent the wheel

I don't like convention for the sake of convention, and as an online business owner I encourage you to be brave. Apparently fortune follows it; and be it fortune, second income, enterprise or first year start up capital requirements - were not doing this for our good health.

They say if it isn't broke don't fix it and that we shouldn't reinvent the wheel. Poppy cock I say...

Just because something isn't broke, that doesn't suggest it is currently the best way to do that thing. Ask any business process analyst. Similarly, if we didn't reinvent the wheel (for transport) would we have had the plane and the space shuttle? (•editors note :

When I was knee high to a grass hopper I would have hoped by now to add 'space travel" - its 2009 what happened to the future I expected?)

The Internet wasn't born from a conservative mind set but from a need to connect information in a way that wasn't currently available. It has continued to provide the answer to the questions within which we highlight our needs; and will continue to do so.

Reinventing the wheel doesn't suggest changing it entirely but making it better, faster, cheaper, easier to use. Those incremental and not necessarily disruptive changes in form and function can oftentimes be those which gain the most momentum. They require little re-education and everyone likes to do what they currently do in better ways, especially if it can save time or money.

So how does this relate to your online business? Well, what are you doing right now that you could be doing better? Stop reading this right now, go to your website and look for 5 things you could be doing better.

We sometimes pretend we have no idea why we're not making sales online or not generating enough leads etc. But if we're honest, with a critical eye we can probably identify at least 5 things that shouldn't be and could be a whole lot better with our website and online business. And for those of you who are doing well...don't be shy...test what you're doing and challenge those conversion rates to make them better. For some, an increase of single digits can mean all the difference online.

So go on...reinvent your website, online business, value proposition, brand; yourself if you have to! (Insert your favourite pop star example here) The Internet is an opportunity and by definition has a window and degree of risk.

Be on the right side of that window and be the change your visitors and customers would like to see.

To find out 5 or even 10 things you could be doing a bit better, click here and find out for free

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