It's ALL in the detail - But are you paying attention?
I was nagged into attending a sales presentation recently for what was positioned as an 'aspirational' product that was really quite expensive. As I walked into the building my senses heightened and I noticed everything from the décor and corporate branding behind the receptionist to the type of furniture, soft lighting and music that played from the speakers in the ceiling.
Our coats taken, we were politely offered whatever we wanted to drink and the sales woman showed us to our seats. As I looked around I noticed the obvious attention to detail, and on the surface they're presentation was almost perfect. But as we began to talk, the cracks started to show in their proposal, pitch and product leaving what started off as high hopes, withering expectations.
Now I was in the real world, not online, and it took well over an hour before I could process everything around me and come to a decision on whether I wanted to sample their wares. Lucky them I thought; if this was a website, together with many of us, I would have made my mind up in about 8 seconds.
We all know our subconscious processes information far more quickly and efficiently that our more superficial conscious mind - and online this is no different.
Think about all the websites you've ever visited...probably a scary number right? All the web pages you've looked and logged into your mega memory? Then consider what your brain does when it visits a new website. We process much of the new information based on the information we've previously collected. Then in a few short seconds we decide if we're going to stay...or go.
As Albert Stroller played by Robert Vaughn in the BBC show Hustle muses:
(image from here
It certainly is "all in the detail" and the question I pose dear reader is when someone comes to your website, full of high hopes and great expectations...what happens? No...what REALLY happens...?
If you'd like to find out, why not ask one of the resident geniuses for a FR*EE business report?
Just click here - honestly success is in the detail, but do you know what to look for?
Trust me I'm an online marketer J
To your success!
Our coats taken, we were politely offered whatever we wanted to drink and the sales woman showed us to our seats. As I looked around I noticed the obvious attention to detail, and on the surface they're presentation was almost perfect. But as we began to talk, the cracks started to show in their proposal, pitch and product leaving what started off as high hopes, withering expectations.
Now I was in the real world, not online, and it took well over an hour before I could process everything around me and come to a decision on whether I wanted to sample their wares. Lucky them I thought; if this was a website, together with many of us, I would have made my mind up in about 8 seconds.
We all know our subconscious processes information far more quickly and efficiently that our more superficial conscious mind - and online this is no different.
Think about all the websites you've ever visited...probably a scary number right? All the web pages you've looked and logged into your mega memory? Then consider what your brain does when it visits a new website. We process much of the new information based on the information we've previously collected. Then in a few short seconds we decide if we're going to stay...or go.
As Albert Stroller played by Robert Vaughn in the BBC show Hustle muses:
(image from here
It certainly is "all in the detail" and the question I pose dear reader is when someone comes to your website, full of high hopes and great expectations...what happens? No...what REALLY happens...?
If you'd like to find out, why not ask one of the resident geniuses for a FR*EE business report?
Just click here - honestly success is in the detail, but do you know what to look for?
Trust me I'm an online marketer J
To your success!
posted by Pure Online Genius at
07:45
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